2011-10-28, 03:16 PM
ElderTree Wrote:Example is extreme indeed, but the main idea is the ruining of reputation, and reducing possible confusion for customers. Companies spend a lot of money in advertising and PR to build brand loyalty. Customers should be able to know that if they see a "Starbucks", that they can expect a certain level of quality in the product and service. If people drink a crappy product that they THINK is from Starbucks (whether or not it really is), then they're less likely to go/return to a real Starbucks in the future. They're also more likely to "warn" their friends never to go (back) to Starbucks.
Then just change it to a bad cup of coffee with a nearly identical logo.
And for the record, I believe this case with Apple is silly since the logos are nowhere near similar. Different color scheme, one has text, one has a bite missing, one has a stem, one has a fucking kid in the middle of it, etc.
What would you be hoping to achieve with the analogy, in that case? Certainly we all, I hope we really are all on the same page about this, know why Apple pursues this matter.