Black Friday Sale 2010

And how is this any different from 2008 and 2009's Black Friday Sales?

It isn't any different. They were all failures.

This. No where I said the previous events were good. They might have been a bit better as the milestones thing was't present back at that time. You may be right about it being too early to say if this is the worst of all these failure events or not but what we have seen so far only leads us to think it is.