Milestone #4 Unlocked: 30% off AP Reset, 2x EXP Coupon, and Vicious' Hammer!

Problem is that they'd be capping their income. All of these (with the exception of SP resets) are highly desired items. Right now, and typically each black friday the way they've played it is by hyping it up but keeping it mysterious so people buy beforehand and typically don't get what they want but end up wasting the NX instead of saving it until later. And that works to an extent.

What they have here is an opportunity to not only rake in pre-sale income but, by keeping all items available for an extended period with no limitations and now credit cards being accepted, is hype and impulse buying. Lots of it, especially given that Pam's Song can be used in conjunction with hammers and existing pink scrolls, and people are then going to want to cube their new awesome equipment. What's even better for them now is that given the restructuring, most current scrolls are useless so it will all mean almost nothing in 5 more months. A lot of people aren't buying 2x cards right now because of Big Bang but are more likely to if they can get them cheap. People will buy SP resets out of fear just in case their points won't be reset. Keeping these sales open for ~6 hours would be nothing but a huge win for them.