A New Sonic Animated Series?

http://variety.com/2013/digital/news/seg...200687737/

Videogame publisher SEGA has turned to Bill Freiberger (“The Simpsons,” “Drawn Together”) to help re-introduce the iconic blue character to viewers through the company’s first CG-animated series that launches on Cartoon Network in the U.S. and France’s Canal J and Gulli in Fall 2014. The new show, tentatively titled “Sonic Boom,” is a co-production between SEGA of America and Genao Prods.

The companies will initially produce 52 11-minute episodes of the comedy that targets kids age 6-11 and revolves around Sonic, his best friend and sidekick, Tails, their never-ending search for adventure and battles with Sonic’s arch-nemesis, Dr. Eggman. See teaser image of the new series below.

Is this some kind of joke?