Westerners like their macho warriors to look a certain way, with tattoos on their necks and the rest of their bodies.Holy pomegranate Mahoney could you be any more offensive“We shouldn’t try to sell kimchi to people who just want to eat hamburgers,” Mr. Mahoney said, quoting Nexon’s previous chief executive.
Yeah, maybe people might be put off by such a "foreign" thing as kimchi. But that doesn't mean you can't sell it, or that you should alter it in such a way that it deprives it from people who want it. All you have to do is explain that kimchi is just spicy sauerkraut, which would no doubt be a popular topping for hot dogs, and HOLY ECONOMICS BATMAN now you're selling not only hamburgers, but kimchi and hot dogs too!
He's making sweeping generalizations. He's implying that Americans have unrefined tastes and have no interest in experiencing samples of other cultures.
He's throwing the baby out with the bathwater.
What about the people who do want kimchi? What about the people who want a hamburger right now, but might get some kimchi some other time? Or the people who haven't had kimchi before, and are hesitant to trying it, but if they did try it they'd find that they really like it?
What about getting creative with selling the kimchi?
--Someone comes up to the counter and orders a hotdog with sauerkraut, and then you advertise the "spicy sauerkraut" option. Now you've just sold some kimchi on a hotdog wow.
--Or you can offer another item on the menu. Take that hamburger, substitute american cheese with swiss cheese, use corned beef instead of ground chuck, and rye bread instead of a bun. Throw some kimchi in there and now you have a Reuben sandwich.
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