Mahoney also sees a lot of resistance to paying for free-to-play games in the West, something he largely chalks up to the way many games here have been monetized, where developers essentially put a significant chunk of content behind a paywall.
"If you make a game where you can't realistically progress in a game and still have fun without paying money, that's not a free-to-play game. That's an ersatz free-to-play game," Mahoney said, adding, "We made that same mistake 10 years ago. It was a big mistake, and we stopped doing it."
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