Everything is in spanish but I'll try to translate as most of it.
First of all there's this:
There's a new law that if you're a driver and you have an accident whether it's a cyclist or a civilian on the street you are OBLIGED to pay the hospital if there are any injuries involved. In my opinion this is really great, this should make every single driver more responsible and respect both cyclist and pedestrians on the streets.
Now that TV spot offer and insurance that discharg you from any responsibility if you have these kinds of accidents. Sure it sounds great on paper but what does this implies?
Knowing the mexican culture, and how explosive we can be this also promotes:
- Violence towards to non-drivers
- Dangerous attitudes from drivers towards cyclist.
- More accidents overall.
Good thing is (and thanks to the social websites such as Facebook/twitter), all this campaign advertising has been taken down as stated in their twitter:
Even though the campaign is down, that doesn't mean this insurance is disable.
Right now several social activist are looking forward to the gobernment to secure this insurance doesn't make it to the market.