As founder of the infamous message board 4chan, Christopher Poole has seen his fair share of memetic Internet phenomena.
But after releasing his latest app, DrawQuest, he encountered something even he hadn’t seen before. Users began to flood the app’s creative prompts—prompts like "What's in the attic?" or "What's under the bed?"—with drawings of a heartthrob boy band Poole had never heard of: One Direction.
“I didn’t actually know what One Direction was until DrawQuest because as it turns out, teenage girls can draw a direct line between One Direction and any one thing,” he said. “It didn’t matter what the prompt was. They’d draw the band.”